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UK // USA
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UK // USA
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// what we do
Innovation Lab
Innovation Lab
Innovation LAB
We harness our deep food and drink expertise to deliver bold, future-focused innovation. From fast-turn ideas to long term innovation pipelines, we help brands imagine fresh opportunities, ideate, prototype and test in real life what's next in food culture.
We harness our deep food and drink expertise to deliver bold, future-focused innovation. From fast-turn ideas to long term innovation pipelines, we help brands imagine fresh opportunities, ideate, prototype and test in real life what's next in food culture.
We harness our deep food and drink expertise to deliver bold, future-focused innovation. From fast-turn ideas to long term innovation pipelines, we help brands imagine fresh opportunities, ideate, prototype and test in real life what's next in food culture.
About
About
About
About
Our Innovation Lab combines an unstoppable passion for food & drink alongside strategic foresight & futures thinking with hands-on creative execution. From concept creation to real-world testing, we enable brands in the grocery, foodservice and hospitality space to move faster, smarter, and be more disruptive.
Our Innovation Lab combines an unstoppable passion for food & drink alongside strategic foresight & futures thinking with hands-on creative execution. From concept creation to real-world testing, we enable brands in the grocery, foodservice and hospitality space to move faster, smarter, and be more disruptive.
THE LAB
THE LAB
THE LAB
THE LAB
Innovation
Innovation
Imagine What's Next
From insights to ideas to new food & drink concepts.
We help brands uncover fresh opportunities through sharp consumer and cultural insight, then turn those into bold new food and drink concepts. From early-stage ideation to rapid prototyping, we co-create products and services that are future fit and delicious too.
Services
Cultural, Consumer & Category Insights
Foresight & Futures Thinking
Concept Ideation & Brand Identity
Prototyping & Product/Service Development
Innovation
Innovation
Innovation
Innovation
Imagine What's Next
From insights to ideas to new food & drink concepts.
We help brands uncover fresh opportunities through sharp consumer and cultural insight, then turn those into bold new food and drink concepts. From early-stage ideation to rapid prototyping, we co-create products and services that are future fit and delicious too.
Services
Cultural, Consumer & Category Insights
Foresight & Futures Thinking
Concept Ideation & Brand Identity
Prototyping & Product/Service Development
Innovation
Innovation
Imagine What's Next
From insights to ideas to new food & drink concepts.
We help brands uncover fresh opportunities through sharp consumer and cultural insight, then turn those into bold new food and drink concepts. From early-stage ideation to rapid prototyping, we co-create products and services that are future fit and delicious too.
Services
Cultural, Consumer & Category Insights
Foresight & Futures Thinking
Concept Ideation & Brand Identity
Prototyping & Product/Service Development
Innovation
Innovation
Innovation
Innovation
Innovation
Innovation
Prove it in the wild
Real-world testing with real consumers.
We take innovation out of the boardroom and into the market. Whether it’s a pop-up, pilot, or retail experiment, we build and run live tests that reveal how real people react giving you the confidence (and data) to scale.
Services
Live Consumer Testing
Retail & Restaurant Testing
Data Analysis & Synthesis
Prove it in the wild
Real-world testing with real consumers.
We take innovation out of the boardroom and into the market. Whether it’s a pop-up, pilot, or retail experiment, we build and run live tests that reveal how real people react giving you the confidence (and data) to scale.
Services
Live Consumer Testing
Retail & Restaurant Testing
Data Analysis & Synthesis
Innovation
Innovation
Prove it in the wild
Real-world testing with real consumers.
We take innovation out of the boardroom and into the market. Whether it’s a pop-up, pilot, or retail experiment, we build and run live tests that reveal how real people react giving you the confidence (and data) to scale.
Services
Live Consumer Testing
Retail & Restaurant Testing
Data Analysis & Synthesis
Innovation
Innovation
Innovation
Innovation
Prove it in the wild
Real-world testing with real consumers.
We take innovation out of the boardroom and into the market. Whether it’s a pop-up, pilot, or retail experiment, we build and run live tests that reveal how real people react giving you the confidence (and data) to scale.
Services
Live Consumer Testing
Retail & Restaurant Testing
Data Analysis & Synthesis
Prove it in the wild
Real-world testing with real consumers.
We take innovation out of the boardroom and into the market. Whether it’s a pop-up, pilot, or retail experiment, we build and run live tests that reveal how real people react giving you the confidence (and data) to scale.
Services
Live Consumer Testing
Retail & Restaurant Testing
Data Analysis & Synthesis
Innovation
Innovation
Prove it in the wild
Real-world testing with real consumers.
We take innovation out of the boardroom and into the market. Whether it’s a pop-up, pilot, or retail experiment, we build and run live tests that reveal how real people react giving you the confidence (and data) to scale.
Services
Live Consumer Testing
Retail & Restaurant Testing
Data Analysis & Synthesis
Innovation
Innovation
Innovation
Innovation
Prove it in the wild
Real-world testing with real consumers.
We take innovation out of the boardroom and into the market. Whether it’s a pop-up, pilot, or retail experiment, we build and run live tests that reveal how real people react giving you the confidence (and data) to scale.
Services
Live Consumer Testing
Retail & Restaurant Testing
Data Analysis & Synthesis
Prove it in the wild
Real-world testing with real consumers.
We take innovation out of the boardroom and into the market. Whether it’s a pop-up, pilot, or retail experiment, we build and run live tests that reveal how real people react giving you the confidence (and data) to scale.
Services
Live Consumer Testing
Retail & Restaurant Testing
Data Analysis & Synthesis
Innovation
Innovation
Prove it in the wild
Real-world testing with real consumers.
We take innovation out of the boardroom and into the market. Whether it’s a pop-up, pilot, or retail experiment, we build and run live tests that reveal how real people react giving you the confidence (and data) to scale.
Services
Live Consumer Testing
Retail & Restaurant Testing
Data Analysis & Synthesis
Innovation
Innovation
Innovation
Innovation
Fuel your fire
Build a braver, faster innovation culture.
We work with internal teams to unlock creativity, sharpen decision-making and accelerate the pace of innovation. From capability-building to F&B innovation forums, we embed the tools, behaviours and mindset of a world-class food innovator.
Services
Innovation Strategy & Acceleration
Innovation Culture & Capability Building
Cross-functional Innovation Forums
Fuel your fire
Build a braver, faster innovation culture.
We work with internal teams to unlock creativity, sharpen decision-making and accelerate the pace of innovation. From capability-building to F&B innovation forums, we embed the tools, behaviours and mindset of a world-class food innovator.
Services
Innovation Strategy & Acceleration
Innovation Culture & Capability Building
Cross-functional Innovation Forums
Innovation
Innovation
Fuel your fire
Build a braver, faster innovation culture.
We work with internal teams to unlock creativity, sharpen decision-making and accelerate the pace of innovation. From capability-building to F&B innovation forums, we embed the tools, behaviours and mindset of a world-class food innovator.
Services
Innovation Strategy & Acceleration
Innovation Culture & Capability Building
Cross-functional Innovation Forums
Innovation
Innovation
Innovation
Innovation
Fuel your fire
Build a braver, faster innovation culture.
We work with internal teams to unlock creativity, sharpen decision-making and accelerate the pace of innovation. From capability-building to F&B innovation forums, we embed the tools, behaviours and mindset of a world-class food innovator.
Services
Innovation Strategy & Acceleration
Innovation Culture & Capability Building
Cross-functional Innovation Forums
Fuel your fire
Build a braver, faster innovation culture.
We work with internal teams to unlock creativity, sharpen decision-making and accelerate the pace of innovation. From capability-building to F&B innovation forums, we embed the tools, behaviours and mindset of a world-class food innovator.
Services
Innovation Strategy & Acceleration
Innovation Culture & Capability Building
Cross-functional Innovation Forums
Innovation
Innovation
Fuel your fire
Build a braver, faster innovation culture.
We work with internal teams to unlock creativity, sharpen decision-making and accelerate the pace of innovation. From capability-building to F&B innovation forums, we embed the tools, behaviours and mindset of a world-class food innovator.
Services
Innovation Strategy & Acceleration
Innovation Culture & Capability Building
Cross-functional Innovation Forums
Innovation
Innovation
Innovation
Innovation
Fuel your fire
Build a braver, faster innovation culture.
We work with internal teams to unlock creativity, sharpen decision-making and accelerate the pace of innovation. From capability-building to F&B innovation forums, we embed the tools, behaviours and mindset of a world-class food innovator.
Services
Innovation Strategy & Acceleration
Innovation Culture & Capability Building
Cross-functional Innovation Forums
Fuel your fire
Build a braver, faster innovation culture.
We work with internal teams to unlock creativity, sharpen decision-making and accelerate the pace of innovation. From capability-building to F&B innovation forums, we embed the tools, behaviours and mindset of a world-class food innovator.
Services
Innovation Strategy & Acceleration
Innovation Culture & Capability Building
Cross-functional Innovation Forums
Innovation
Innovation
Fuel your fire
Build a braver, faster innovation culture.
We work with internal teams to unlock creativity, sharpen decision-making and accelerate the pace of innovation. From capability-building to F&B innovation forums, we embed the tools, behaviours and mindset of a world-class food innovator.
Services
Innovation Strategy & Acceleration
Innovation Culture & Capability Building
Cross-functional Innovation Forums
Innovation
Innovation
Our Work
Over the last decade Hot Pickle & the individuals leading the Innovation Team have delivered a wide range of Innovation processes & projects within the food & drink industry.
Global Condiments Business
vIEW PROJECT
Global Condiments Business
vIEW PROJECT
Immersive cultural innovation process for future product pipeline.
LARGE EU FOODS BUSINESS
vIEW PROJECT
Project Title
vIEW PROJECT
LARGE EU FOODS BUSINESS
vIEW PROJECT
Foresight and Futures Thinking for long term innovation pipeline.
RAYWARE (KILNER & MASON CASH)
vIEW PROJECT
Project Title
vIEW PROJECT
RAYWARE (KILNER & MASON CASH)
vIEW PROJECT
Brand positioning and innovation pipeline.
SOIL ASSOCIATION, PROVENANCE & AS NATURE INTENDED
vIEW PROJECT
Project Title
vIEW PROJECT
SOIL ASSOCIATION, PROVENANCE & AS NATURE INTENDED
vIEW PROJECT
Blockchain pilot tracking meat in the supply chain from Farm to Shelf with QR code traceability.
VIEW ALL WORK
VIEW ALL WORK
VIEW ALL WORK
VIEW ALL WORK
TESTIMONIALS
“The best agency I have on my roster. A can-do mentality, real experts, infectiously passionate, knowledgeable. Humble. Accountable. Lovely human beings.”
Nadia Djeroro
Strategy & Innovation Director, Unilever
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
“Wish to say a massive thanks for all your help from the pitching through to project development, installation, live mode…the list could go on. You were absolutely stars particularly in helping us stick to the budget. It has been a pleasure and a great laugh”
Brenda McCulley
Hello Fresh
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
"Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too."
Simon Pollock
Global Consumer Insights Gen Mills
“The best agency I have on my roster. A can-do mentality, real experts, infectiously passionate, knowledgeable. Humble. Accountable. Lovely human beings.”
Nadia Djeroro
Strategy & Innovation Director, Unilever
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
“Wish to say a massive thanks for all your help from the pitching through to project development, installation, live mode…the list could go on. You were absolutely stars particularly in helping us stick to the budget. It has been a pleasure and a great laugh”
Brenda McCulley
Hello Fresh
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
"Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too."
Simon Pollock
Global Consumer Insights Gen Mills
“The best agency I have on my roster. A can-do mentality, real experts, infectiously passionate, knowledgeable. Humble. Accountable. Lovely human beings.”
Nadia Djeroro
Strategy & Innovation Director, Unilever
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
“Wish to say a massive thanks for all your help from the pitching through to project development, installation, live mode…the list could go on. You were absolutely stars particularly in helping us stick to the budget. It has been a pleasure and a great laugh”
Brenda McCulley
Hello Fresh
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
"Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too."
Simon Pollock
Global Consumer Insights Gen Mills
“The best agency I have on my roster. A can-do mentality, real experts, infectiously passionate, knowledgeable. Humble. Accountable. Lovely human beings.”
Nadia Djeroro
Strategy & Innovation Director, Unilever
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
“Wish to say a massive thanks for all your help from the pitching through to project development, installation, live mode…the list could go on. You were absolutely stars particularly in helping us stick to the budget. It has been a pleasure and a great laugh”
Brenda McCulley
Hello Fresh
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
"Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too."
Simon Pollock
Global Consumer Insights Gen Mills
TESTIMONIALS
“The best agency I have on my roster. A can-do mentality, real experts, infectiously passionate, knowledgeable. Humble. Accountable. Lovely human beings.”
Nadia Djeroro
Strategy & Innovation Director, Unilever
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
“Wish to say a massive thanks for all your help from the pitching through to project development, installation, live mode…the list could go on. You were absolutely stars particularly in helping us stick to the budget. It has been a pleasure and a great laugh”
Brenda McCulley
Hello Fresh
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
"Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too."
Simon Pollock
Global Consumer Insights Gen Mills
“The best agency I have on my roster. A can-do mentality, real experts, infectiously passionate, knowledgeable. Humble. Accountable. Lovely human beings.”
Nadia Djeroro
Strategy & Innovation Director, Unilever
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
“Wish to say a massive thanks for all your help from the pitching through to project development, installation, live mode…the list could go on. You were absolutely stars particularly in helping us stick to the budget. It has been a pleasure and a great laugh”
Brenda McCulley
Hello Fresh
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
"Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too."
Simon Pollock
Global Consumer Insights Gen Mills
“The best agency I have on my roster. A can-do mentality, real experts, infectiously passionate, knowledgeable. Humble. Accountable. Lovely human beings.”
Nadia Djeroro
Strategy & Innovation Director, Unilever
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
“Wish to say a massive thanks for all your help from the pitching through to project development, installation, live mode…the list could go on. You were absolutely stars particularly in helping us stick to the budget. It has been a pleasure and a great laugh”
Brenda McCulley
Hello Fresh
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
"Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too."
Simon Pollock
Global Consumer Insights Gen Mills
“The best agency I have on my roster. A can-do mentality, real experts, infectiously passionate, knowledgeable. Humble. Accountable. Lovely human beings.”
Nadia Djeroro
Strategy & Innovation Director, Unilever
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
“Wish to say a massive thanks for all your help from the pitching through to project development, installation, live mode…the list could go on. You were absolutely stars particularly in helping us stick to the budget. It has been a pleasure and a great laugh”
Brenda McCulley
Hello Fresh
“As a big business aspiring to be agile Hot Pickle’s approach forced us to work iteratively designing and redesigning the process to get us to what we wanted. The output has been brilliant in giving those in the business who don’t regularly interact with consumers a compelling insight into their relationship with [a new category] and the exciting sparks of opportunity in the ideas and products we shared”
Kate Veale
Head of Consumer Planning , Diageo
"Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too."
Simon Pollock
Global Consumer Insights Gen Mills
// Get in touch
// Get in touch