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Innovation Lab
// BRIEF
Design and run a piece of consumer research to gain feedback on an emerging product sector, across a number of consumer occasions with p to 10 test products. With the core aim of understanding whether the clients hypothesised insights, occasions and needs were true for consumers.
// RESPONSE
Concept & hypothesis testing for ‘No & Low’ drinks category in consumer occasions.
Research is essential for discovering new knowledge, solving problems and driving progress. Using a contextual approach we hosted distinct events designed to mimic the four target occasions for the test products. This enabled us to gain rich and honest responses from genuine consumers who were attracted to the events, rather than using traditional recruiting methods.
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