Rather than run a typical theoretical and intellectual process, Hot  Pickle ran a highly immersive process that put food front and centre  and lived in the real world.    From the get-go we were keen to “make’ things. To glean ideas from  trends that were already existing in people’s lives, whether in  restaurants, homes or social media.    The work included insight gathering, concept development,  positioning, naming, product development and qual testing carried at over a condensed period of circa 16 weeks