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Innovation Lab
// BRIEF
The Ellen MacArthur Foundation needed a unifying strategy and brand assets to bring coherence to the Big Food Redesign Challenge in-store. The goal was twofold: to help land the initiative with key grocers and to support shoppers in navigating a diverse set of products all designed to help nature thrive.
// RESPONSE
The Big Food Re-design Challenge
We developed a clear customer sell-in strategy that engaged leading global retailers with the idea of redesigning products for nature to thrive, demonstrating both the commercial opportunity and consumer appeal of partnering with the Foundation. At the heart of the work was a simple, compelling set of shopper messages — brought to life through visual assets and activation ideas — that united 100+ diverse products and showed consumers how their food choices can actively support our delicate ecosystem.
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