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Brand Homes & Flagships
// BRIEF
Help Guinness conceive, design and build a global network of brand homes that act as cultural hubs in their communities.
// RESPONSE
A world-class visitor experience and microbrewery in the heart of London.
Transforming Old Brewer’s Yard — a historic Covent Garden site with over 300 years of brewing heritage — into a new kind of brand home for Guinness.
The experience brings together a working microbrewery, immersive tours, three distinct food and drink destinations, two retail concepts and dedicated event spaces within one connected destination.
More than a visitor attraction, a place to brew and experiment, eat and drink, shop, discover and come together — creating a new cultural home for one of the world’s most iconic brands.
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