We created a retail experience that fused high-fashion aesthetics with the atmosphere of luxury bars and fine dining. At its core is the Magnum Dipping Bar, where customers could craft personalized Magnums. Our Magnum Pleasure Stores have been launched globally in both pop-up and permanent locations, offering a platform for rich content creation. The concept has attracted widespread influencer and celebrity attention, with notable partnerships in music, fashion, and lifestyle. The concept has also enabled Magnum to authentically embed itself in key cultural moments such as the Cannes Film Festival.