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Hennessy x NBA @ The Selfridges Corner Shop

// BRIEF

Bring Hennessy’s NBA partnership to life in the world's most experiential retail space at Selfridges London.

// RESPONSE

A slam dunk in retail innovation

By ripping up the rule book on shop windows and transforming The Corner Shop, Selfridges, we created the ultimate basketball court and courtside experience; consisting of a free throw challenge, Hennessy cocktail bar and limited edition retail offer. A comprehensive event program alongside bookable “play” slots for the public helped to drive significant earned media and organic reach, and we set a new benchmark for interaction and engagement in the Corner Shop space.

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