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Integrated Experience Campaigns
// BRIEF
Create a platform to engage consumers and the trade in the subject of skin and associated consideration and draw attention to Leo Pharma’s work in this area.
// RESPONSE
Engaging consumers in a conversation about skin health
Pharma brands rarely speak directly with consumers outside of the medical world. We looked to change this by creating New York’s first pop-up gallery and working photographic studio, dedicated to skin health. Over 10 days world-renowned photographer, Rankin, shot high res stunning portraits that put skin under the lens, for all its beauty and flaws. As well as being a gallery, the studio served as a meeting place to engage with patients, health practitioners and journalists.
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