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Integrated Experience Campaigns
// BRIEF
Drive category growth by recapturing consumers migrating to private label ice cream, reinforcing Magnum’s brand superiority, and de-seasonalising consumption.
// RESPONSE
Crack into pleasure anytime, anywhere
Nothing cracks like a Magnum. It’s the signature of the sensory experience, so we chose to delight commuters whilst sampling the core Magnum range for a surprising, unmissable moment of pleasure. Punctuating humdrum March weekday journeys with a classical orchestra playing a mix of modern classics interspersed with Vivaldi’s Summer from the ATL campaign. A supporting location-specific DOOH campaign helped amplify our reach, ensuring this experience didn’t just sound incredible, but was seen by all.
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