Tapping into classic beach club vibes, we introduced a striking palette of red, white and green to give the terrace a premium, yet playful feel. The space was redesigned to improve visibility and flow, with reworked borders and elevated layouts creating an atmosphere that felt both social and exclusive.

Branded touchpoints and interactive moments brought the space to life, building association with the cocktail and giving guests plenty of reasons to engage, share and stay awhile.

The result was a two-month residency that transformed a bustling outdoor terrace into a summer destination, putting the Henny Rita — and Hennessy — at the heart of London’s social scene.