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Experience Design & Innovation
// BRIEF
Conceive, design and develop a permanent immersive experience for Guinness in China.
// RESPONSE
A spectacular Guinness home in Shanghai
With 1000 m² dedicated to the brand in heart of the lively Jing’An district, the Guinness Gatehouse makes for a stunning introduction to new friends and a warm welcome home to old. The experience includes a 280º projection showcasing Guinness’s heritage, the Surge & Settle bar, where consumers can enjoy Guinness as well as the chance to pour their own pint, whilst The Brewers’ Dining Room restaurant celebrates the very best of the fabulous partnership that is Guinness and food. The Guinness Retail store perfectly rounds off the experience.