← All Projects
Innovation Lab
// BRIEF
Create Hello Fresh’s first bricks and mortar store to measure the appeal and commercial opportunity of a grocery led two-person meal kit.
// RESPONSE
A four-week stand-alone retail store and experiential space at Old Street Tube Station, London.
This launch activity and in market test was delivered in 20 weeks from idea to execution. Working within an industrial shell we created a clean , contemporary environment that conveyed taste and freshness. First ever retail space for brand and product successfully launched in Sainsbury’s with learnings from the pop up. 10% of sales income donated to ‘The Felix Project’ Charity.
Other Projects
