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A great brief from Danish pharmaceutical company, Leo Pharma, to create a new platform for engaging consumers and the trade on the topic of skin health. Working in collaboration with creative agency Antidote, we created a unique pop-up gallery and working photographic studio in New York’s Meatpacking district, featuring world renowned photographer, Rankin.
Over 10 days Rankin and team shot over 1000 stunning portraits that put skin under the lens, for all its beauty and flaws. As well as being a gallery, the studio served as a meeting place to engage with patients, health practitioners and journalists.
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