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Brand Homes & Flagships
// BRIEF
Open a London pop up store that generates hype for Pokemon fans around the world.
// RESPONSE
The Ultimate Fan Experience
The Pokemon Centre London experienced unprecedented demand, attracting excited fans from all across the globe. Visitors flew in to play the latest video game demo ahead of its release and purchase hundreds of London themed products exclusive to the pop up. Our store was the first in Westfield’s history to experience queues every day it was open as fans didn’t want to miss an opportunity to get their hands on their favourite products.