We conceived, designed and built Nintendo’s first UK pop-up at Westfield London — the first shopping-centre Nintendo store of its kind in Europe.

Drawing on the spirit of Nintendo’s iconic stores in Japan and the US, we created a bold, joyful retail experience bringing multiple Nintendo worlds together under one roof.

From Super Mario and The Legend of Zelda to Animal Crossing, Pikmin, Splatoon and Kirby, the space gave each franchise room to shine while creating one unmistakably Nintendo experience.

Open for four weeks, the store became a destination for fans of every generation — combining exclusive merchandise, discovery and the simple excitement of stepping into the world of Nintendo.