Bluey is loved by kids and parents alike for its funny and heartwarming take on family life — something we placed at the heart of the experience.

Built around the idea of gifting families presence and presents, we recreated Bluey’s house in the middle of Bluewater shopping centre and filled it with moments of surprise and delight. Families could meet Bluey and Bingo, recreate favourite scenes from the Christmas episodes, receive gifts from a 20ft magical ‘Crazy Christmas Lights’ Tree and take home family portraits that put them inside Bluey’s world.

And the experience reached far beyond the house. A Bluewater - or should we say Blueywater - media takeover alongside influencer and celebrity partnerships, retailer tie-ins, special cinema screenings and even a Long Dog hunt (IYKYK) gave millions of people a taste of a uniquely Bluey Aussie Christmas.