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Integrated Experience Campaigns
// BRIEF
Showcase Fenty's inclusive array of foundation shades in a chic and vibrant setting, exuding the effortless glamour and bold spirit of Rihanna herself.
// RESPONSE
Fast food meets foundation
Drawing from a world that is known for choice and customisation, we launched the Fenty Drive Thru - a beauty experience blending pro shade matching with a sleek digital ordering system, and surprise Fenty goodies. Further reach was generated by proximity OOH media and a partnership with local Boots stores.
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