Building on the buzz around Cornetto’s reimagined Just One Cornetto jingle, we brought the campaign to life with a brilliantly unexpected live moment in the heart of London.

Susan Boyle arrived aboard a specially created Cornetto Max gondola, playing her new dance remix to surprised crowds as she travelled through Little Venice.

Part product launch, part performance, the activation turned an online campaign into a highly shareable real-world moment — putting Cornetto Max firmly into the conversation for summer.