Brief : Continue the success of “Smirnoff Taste Exchange” by bringing our “Cocktails with a twist” offering to an existing third space venue, recruiting new drinkers by showing them all of the exciting ways to enjoy Smirnoff.
Response: The Smirnoff Taste Exchange took over Vinegar Yard in London Bridge for 3 months. We created a hero Smirnoff bar for deliciously mixed cocktails during peak hours, as well as decking out the roof terrace with lots of branding and ensuring draught cocktails were available for convenience. We kicked off over Jubilee Weekend and continued to hero lots of calendar moments over the Summer with themed events, as well as offering ticketed cocktail masterclasses.
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