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@ Vinegar Yard

Cocktails with a twist

Brief : Continue the success of “Smirnoff Taste Exchange” by bringing our “Cocktails with a twist” offering to an existing third space venue, recruiting new drinkers by showing them all of the exciting ways to enjoy Smirnoff.

Response: The Smirnoff Taste Exchange took over Vinegar Yard in London Bridge for 3 months. We created a hero Smirnoff bar for deliciously mixed cocktails during peak hours, as well as decking out the roof terrace with lots of branding and ensuring draught cocktails were available for convenience. We kicked off over Jubilee Weekend and continued to hero lots of calendar moments over the Summer with themed events, as well as offering ticketed cocktail masterclasses.

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  • Gyms reflecting the move towards experience, multi use spaces and the convergence of retail, lifestyle and entertainment on the high street. ,
  • Highly commended experience awards. Not quite top dog but so thrilled to be at the top table with our delicious friends ,


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