Brief: Raise awareness and educate consumers on the recommended portion size of Nutella, one heaped teaspoon (15g). Showcase the versatility of just one spoonful the iconic spread, and inspire families’ with different ways to enjoy Nutella at home.
Response: A pop up restaurant in the heart of Soho inviting families to enjoy a free, tailor made dish, using the recommended portion of Nutella. The space was designed to be an Instagram playground, with a large photo op and tables equipped with mini ring lights and props to get the perfect shot of their delicious dish. Visitors left the experience with access to lots of happy portion recipes and a branded teaspoon, to enjoy the endless possibilities with Nutella, at home.
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