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Soft Republick

Product innovation meets retail innovation

Over the past decade the ice-cream market has undergone considerable change with innovation in product and channels at the heart of this transformation. Only one segment, soft serve, remained untouched.

As part of tight all agency team we were tasked with delivering a premium soft serve retail experience to test a new brand idea, range of product concepts and disruptive sales channel.

Designed and built at pace the Soft Republick store brought together the practices of research, product innovation, communication and sales in a live, market driven test that was so successful it spawned a full launch in 2019.

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Lifting the lid on the latest news from everyone at Hot Pickle.


Latest tweet

  • Gyms reflecting the move towards experience, multi use spaces and the convergence of retail, lifestyle and entertainment on the high street. ,
  • Highly commended experience awards. Not quite top dog but so thrilled to be at the top table with our delicious friends ,


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It's not all work, work, work our instagram is also full of creative inspiration from the world of experiential design.

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Say Hello

We would love to talk to you about your business.
Get in touch with one of our talented team to see how we can support and advise.
+44 (0)203 735 8028


For new business enquires please contact Rupert:


US Office

Bailey Power Plant
486 N. Patterson Ave,
Suite 271
Winston-Salem, NC 27101

UK Office

Canterbury Court
1-3 Brixton Rd.
London, UK

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