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Smirnoff Cocktail Exchange

Smirnoff Cocktail Exchange

Brief: To recruit new drinkers, show up in new, exciting and emerging occasions, show people all of the exciting ways you can consume Smirnoff and encourage them to trial it while generating a PR buzz.

Response: This summer Smirnoff encouraged consumers to depart from the ordinary and try a new cocktail with a twist. It took to the road, with a shipping container bar popping up around the country. Consumers journeyed through an exciting digital departure board experience encouraging them to discover a new Smirnoff twist on their ordinary cocktail choices.

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  • Gyms reflecting the move towards experience, multi use spaces and the convergence of retail, lifestyle and entertainment on the high street. ,
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