Brief: To recruit new drinkers, show up in new, exciting and emerging occasions, show people all of the exciting ways you can consume Smirnoff and encourage them to trial it while generating a PR buzz.
Response: This summer Smirnoff encouraged consumers to depart from the ordinary and try a new cocktail with a twist. It took to the road, with a shipping container bar popping up around the country. Consumers journeyed through an exciting digital departure board experience encouraging them to discover a new Smirnoff twist on their ordinary cocktail choices.
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