Brief: To bring the taste of New York to FriendsFest; a touring festival dedicated to a touring festival dedicated to America’s most celebrated sit-com.
Response: Bagels and street food are synonymous with New York, the 24hr city that played host to the cast of Friends. In designing our Big Apple inspired bagel truck we drew inspiration from the city’s food scene and from the deli that appears in the brand’s TV campaign. This classic refurbished airstream received a full make-over both inside and out including the installation of a bespoke kitchen to cater for hundreds of customers per day.
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