Brief: We were tasked with creating an immersive experience to celebrate Magnum’s Classic products as well as introduce Magnum’s new Remix products.
Response: We created Magnum Studios, 50/50, Classic vs Remix space for consumers to explore where their tastes lie. With a listening booth, interactive quizzes, exclusive merch, photo opps and gallery walls to explore there was something for everyone. Magnum Studios also played host to some exclusive music performances.
At the end of the experience consumers were asked whether they were Classic or Remix, both in their taste of ice cream and wider culture.
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