The pleasure is always on

Brief: To bring back pleasure! Following on from research that showed young people are struggling to afford live events tickets due to the cost of living crisis, The Pleasure Pass was born. Wanting to help young people access pleasurable moments and also drive trial of Magnum’s new range of products (Starchaser and Sunlover)

Response: A multi-channel activation campaign fronted by chart-topping Tom Grennan that spanned PR, Influencer, Social, Experiential and Sampling that resulted in record-breaking levels of engagement. We created a glorious live events ticket give-away and national sampling roadshow at London Kings Cross, Birmingham New Street and Manchester Piccadilly as well as Boiler Room’s summer festival.