Brief: To create an immersive experience that not only provides a showroom to touch and feel the newly launched L’OR Barista Machines but also elevates L’OR coffee capsules.
Response: L’Art Du Café – a beautifully branded pop up nestled in the heart of Covent Garden during the festive period. Guests were able to enjoy a complimentary guided tasting experience, as well as a delicious coffees, cocktails, mocktails and truffles in a vibrant double bar area. The pop up ran for 5 weeks in the run up to Christmas, creating brand buzz through sampling, unique taste experiences and sold out masterclass events.
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