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Luxury retail experience at Flannels

Brief: Moet Hennessy UK were looking for a creative and strategic partner to help them bring together their latest collaboration between Hennessy X.O and the iconic fashion designer, Kim Jones.

Response: A premium retail pop up space was designed and built within the Flannels department store on Oxford Street. Showcasing the exclusive Hennessy XO bottles and sneakers designed by Kim Jones, the space married luxury, craftsmanship

and innovation.

The partnership was celebrated with a memorable event for 250 Hennessy fans using the impressive Flannels basement as a canvas. Bringing together culture and couture, the event had a headline performance from incredible Knucks and other DJs.

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  • Gyms reflecting the move towards experience, multi use spaces and the convergence of retail, lifestyle and entertainment on the high street. ,
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