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Building grassroots support for a premium brand

The brand’s slogan says it all. “Gelato, as its once was.” Grom is a very modern business, making gelato with the precision and respect of yesteryear; fabulous ingredients, trusted recipes, elegant design and passion for a craft.

Having conquered most of Italy and popped in a handful of other major cities across the globe the brand announced its arrival in the UK with a flagship store on Piccadilly and the launch of a grocery range across select grocers and upmarket food stores.

Apart from eating a lot of their ice-cream (it wasn’t tough finding volunteers) we were tasked with creating a high impact press launch as well as building and running a summer long mobile gelateria on Maltby St to seduce London’s foodies. Within minutes they were swooning.

  • Mobile Gelateria
  • 12 consecutive weekends of activity
  • Press Launch
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the jar

Lifting the lid on the latest news from everyone at Hot Pickle.


Latest tweet

  • Gyms reflecting the move towards experience, multi use spaces and the convergence of retail, lifestyle and entertainment on the high street. ,
  • Highly commended experience awards. Not quite top dog but so thrilled to be at the top table with our delicious friends ,


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It's not all work, work, work our instagram is also full of creative inspiration from the world of experiential design.

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Say Hello

We would love to talk to you about your business.
Get in touch with one of our talented team to see how we can support and advise.
+44 (0)203 735 8028


For new business enquires please contact Rupert:


US Office

Bailey Power Plant
486 N. Patterson Ave,
Suite 271
Winston-Salem, NC 27101

UK Office

Canterbury Court
1-3 Brixton Rd.
London, UK

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