Power of Plants

Introducing the Florasaurus...

Brief: Help dispel the myth that margarine is artificial by shining a light on the simple, natural ingredients that are at the core of the product and in parallel land the their new communication campaign ‘powered by plants.’

Response: Designed and built a 13m Diplodocus topiary dinosaur and family orientated experience that stopped consumers in their tracks and established a connection between plant and Flora.

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  Traffic-Stopping, Newspaper Headlining Build
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  Eden Project Partnership