Ella’s Kitchen

Sensory play for all

Brief: Looking to tackling rising rates of childhood obesity, Ella’s Kitchen are on a mission to help every child develop a positive relationship with food and grow up to be a healthy and happy adult. Research has shown that when children play, explore and have fun with food they become more willing to try them…and even learn to love them!

Response: Wanting to make sensory play accessible to all, we created the Eat Play Love truck; a multi-sensory mobile playground encouraging little ones to fall in love with fruits and vegetables through play. Part of a multi-channel campaign designed to drive awareness of the issue of childhood obesity, mobilise key stakeholders from parliamentarians to educators and get children playing with their food.