Eat Natural pride themselves on having kick-started the UK cereal bar trend over 21 years ago. Now fighting to stand out in an increasingly crowded category, it was time to remind consumers of their mission: delicious products, hand-made in small batches, using ingredients you’d find in your cupboard at home.
To demonstrate just how simple and natural their products are, we created the Makery on the Move – a portable kitchen that allows consumers to see every step of the making process and encourages them to customise their own indulgent bar.
Over the summer of 2018, we took the Makery on the Move to four headline festivals across the UK – along the way, over 9,000 consumers created their own bar, with many more trying the range of bars available and taking part in masterclasses.
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