Brief: Drive awareness and trial of Chase through an experiential plan that explodes the ‘Countryside Escapism’ platform by encouraging the nation to ‘Reconnect with the Great Outdoors’.
Response: We wanted to ensure we were delivering trial in an integrated, scaled way whilst also building brand credibility and premium credentials. The Chase brand world was translated into a physical world, from on-trade take overs at Aqua London and The Botanist on Sloane Square, to a semi-permanent brand home on the John Lewis Rooftop, and seasonal festival activations at The Pig Hotels.
Hedgerow themed bars and photo moments, as well as delicious Chase cocktails were all designed to provide a beautiful escape to the Great British countryside.
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