Originally published by Campaign, on 21st February, 2025

Independent experiential agency Hot Pickle has refreshed its leadership structure following a brand repositioning.

Rupert Pick, co-founder and managing director of Hot Pickle, which launched 15 years ago, will become global managing director.

Co-founder and director Patrick Hammond, who heads up the US office, will take on the role of US lead and head of strategy. 

In addition, Andrew St. Clair-Johnson, fellow co-founder and director, will become head of production and design.

The senior leadership team is completed by Ellen Robinson, business director, Esther Hadkins, senior account director, and Gemma Harvey, senior account director. 

The leaders will have a team of 10 reporting to them.

Pick said: “The experience sector is evolving at pace, and standing still simply isn’t an option. That dynamism makes it an incredibly stimulating space to work in and a powerful platform for brands to launch truly new ideas and build deeper engagement.”

The repositioning will focus on expanding the agency’s integrated experience campaigns, as well as its experience design and innovation pillars, as Hot Pickle grows its list of global clients. Hot Pickle has already partnered brands such as Guinness, Magnum and Coca-Cola. 

Pick added: “This is about us looking after our own brand the way we look after our clients’ brands. Getting our own home in shape and sharpening the business. 

“Having moved from client side to set up the agency 15 years ago, we remain mildly obsessed with the financial payback of our work to our client’s brands. That’s why we model and operate experiences as well as deliver the creative aspects.”

The repositioning features a redesign and brand refresh, inspired by 1950s Americana. The design was created by Texas-based graphic designer and illustrator, John Schubert.

The white and red logo featuring a pickle jar lid includes the line: “Remarkable experiences for remarkable brands”.